He said that if you want an IP to be permanent, then you run the risk of consumers losing interest, e.g. CoD Black Ops II, projected figures where less then that of the original Black Ops. He then proceeded to point out that the sales of GTA increase with every new release "Ours do better each time".
He stated that it is difficult to make any IP permanent, if annualized with the exception of sports titles: FIFA etc Which do better every year.
"IP that is annualized eventually seems to hit the wall and we don't want our IP to hit the wall"
In other words, the GTA IP would never be annualized because the Consumers would lose interest quickly and the franchise would die out.
No comments:
Post a Comment