Wii-U Marketing

The Wii-U is the latest console to be release from Nintendo. The system was announced during Nintendo's press conference at the Electronic Entertainment Expo 2011 (E3 2011) on June 7, 2011, and is scheduled for released on November 18, 2012 in North America, November 30, 2012 in Europe and Australia, and December 8, 2012 in Japan. It will be the first entry in the eighth generation of video game consoles.
There are several release titles for the Wii-U, including classic IP's like Mario's latest release, "New Super Mario Brothers U" and some unexpected ports, such as: Mass Effect 3 and Batman: Arkham City. They are also schedualed to release Call of Duty: Black Ops II (COD9/BLOPS2) and a first party game called Zombie-U.

Releases like these suggest that Nintendo is either trying to reach a new target market, of more hardcore gamers, rather than their usual casual market. Or they are trying to get the more Casual gamers interested in a variety of games. However considering that the Wii was aimed at younger children and the elderly, I highly doubt it's the second reason.

The Wii-U will cost around £249.00 for a basic 8GB console, or if you want one 32GB it will around £90 more. There are also bundles available for £40 extra.

There is also a new controller for this console.

The Wii U GamePad is the main controller for the Wii U. It features a built-in touchscreen, which can either add to or replicate the gameplay shown on the main display, and can function as a standalone screen without the use of a television screen.(which does the beg the question, why not buy a handheld? -_-')
 The controler has analog sticks, a built-in microphone, and supports near field communication (which can be used for, among other uses, figurines that can interact with the console and wireless credit card payments with compatible cards). The console will also be compatible with the Wii Remote Plus, Wii Nunchuk and Wii Balance Board, as well as a Wii U Pro Controller for more traditional controls.Two GamePads are supported per console.
Shigeru Miyamoto promoted the idea of the GamePad, stating that he supports being able to use a secondary screen while someone else is watching the television. Wii U is said to offer asymmetric competition, where the player using the GamePad has one experience and wins in a certain way, while competing players have different ways to play and win.